How I Made Over £3,000 in 3 Months with a Pinterest Funnel (Without Ads)
Would you believe me if I told you that my free digital product - yes, free - has generated £3,457 in just 3 months… and nearly half of those sales came from Pinterest?
Beyond the initial £1,400 from the funnel, a further £2,000 was made through email upsells.
No dancing, no DMs, no ads - just a powerful funnel doing its thing in the background.
In this post, I’m showing you exactly how it works, why Pinterest is the funnel-filling queen nobody talks about, and how you can create your own high-converting Pinterest sales funnel that brings you leads, sales, and even high-ticket clients - without burning out or being online 24/7.
Disclaimer: This post contains links to products I believe to be useful to the reader, from which I may earn a small commission, at no extra cost to the reader.
What is a Pinterest Funnel?
Let’s get one thing straight: Pinterest is not a social media platform. It’s a search engine disguised as a digital vision board - and that’s precisely why it works.
A Pinterest sales funnel is a simple but strategic journey that starts when someone discovers your pin. That pin leads them to a valuable freebie or a low-ticket offer; some juicy opt-in and from there, the funnel begins.
They’re warmed up, wowed, and moved through a series of steps that could include:
Opting in to your free product
Buying a £7–£68 offer (like mine!)
Entering an email sequence that nurtures them
Getting upsold to a premium offer
Clicking on affiliate links (yes, that’s passive income too)
The best part? Pinterest content has a long life span. One pin can send you traffic for months, sometimes years.
Your Pinterest Sales Funnel Template
Let’s map out your Pinterest sales funnel template step‑by‑step. Use this as your sales funnel blueprint.
Pin → Landing page (free product)
Create a high‑value free product (aka a lead magnet) that offers a mini solution to your problem.
Publish pins that are optimised for search (keyword‑rich title, description, niche imagery, etc).
Those pins should link to a landing page for the free product where someone can opt in.
Low‑ticket or tripwire offer
After they sign up for the free product, you can create a second sign-up page and offer a low-priced product (e.g. a small course or workshop).
This is part of how you can use a Pinterest sales funnel to monetise the relationship early.
Bonus Monetisation Opportunity: Inside your free product, you include affiliate links (yes, you can monetise before the main sale).
Email sequence (nurture)
You then have an email nurture sequence automatically in place for those who signed up (offering value, story, social proof), which gently upsells into the main offer.
Example: free product → affiliate link inside → email #3 upsells your main paid offer.
Retention/continuity (if applicable)
Post‑purchase, you continue to deliver value, nurture, and remarket for future purchases or referrals, via email!
A Real-Life Pinterest Sales Funnel Example
To see an example, check out my free product, my eBook ‘How to Sell Digital Products on Pinterest’ and feel free to go through the funnel, tripwire and receive the emails - don’t worry, you don’t need to purchase anything to go through the whole funnel (unless you want to, of course 🙂) .
And here is an example of a Pinterest pin that is the ‘top of funnel’.
And another example here.
But let’s break it down into a few more examples, so it’s crystal clear what this can look like and how powerful it can be…
Pinterest Funnel Examples for Service-Based & Digital Product Businesses
Pinterest is powerful, but let’s be clear: the sales don’t always happen on Pinterest. They happen through Pinterest. That one pin is just the start of the journey. What you do next - how you nurture, upsell, and lead them - is where the real magic (and money) lives.
Here are two real-world Pinterest sales funnel examples that show how you can turn searchers into superfans, clients, and customers - without being online all day.
Pinterest Funnel Example for Service-Based Businesses (Coaches, Therapists, Consultants etc)
Pin Content: A scroll-stopping graphic titled something juicy, such as “5 Simple Steps to Overcome Corporate Burnout” with a direct CTA for a free guide.
Lead Magnet: A beautifully designed workbook: EG - “Overcome Burnout: A Practical Guide for Lasting Change.” It’s actionable, helpful, and gives a taste of your coaching style.
Email Nurture: A sequence sharing personal insights, client wins, and quick tips for work-life balance. Then introduce a low-ticket offer, such as a 30-minute strategy call or a paid workshop.
Mid-Tier Offer: Invite them to your group coaching programme or membership community where they can get regular support.
High-Ticket Offer: Present your signature program, product or container for profound transformation - now they’re warm, ready, and trusting.
This works because Pinterest brings in intentional traffic. People searching for solutions land on your pin. From there, it’s all about the journey.
Pinterest Sales Funnel Example for Course Creators & Digital Product Businesses
Pin Content: A scroll-stopping graphic titled something like “Free Planner for Your First Tax Return” that helps the customer witha clear strategy for doing their taxes.
Lead Magnet: A simple but aesthetic checklist, sharing all the ‘need-to-knows’ of what they need - something they’ll actually want to use.
Email Nurture: Deliver the freebie, then follow up with productivity tips, digital organisation hacks, money worksheets and a cheeky discount for your complete planner bundle.
Low-Tier Offer: Offer a paid bundle like a monthly money pack or themed templates (budget sheet etc).
Mid-Tier Offer: Upsell them to a full digital planner vault or a subscription where they get fresh templates every month.
High-Ticket Offer: Guide them into your course or membership - where you teach planning, goal-setting, and digital organisation in depth, with exclusive resources and community support.
Why Pinterest Funnels Work When Social Media Doesn’t
Here’s the honest truth most “hustle harder” marketers won’t tell you: you don’t have a sales problem or a content problem; you likely have a visibility problem.
Social media is fast, fleeting and exhausting.
Pinterest is evergreen, searchable, and patient. It gives your content time to breathe - and time to convert. You could post a pin today that is slow for the first 8 weeks, maybe even 12 weeks, then BAM, it takes off!
Here’s why Pinterest funnels win:
Pins get indexed in search and show up weeks (or months) later
Your content can reach people even if you’re offline, or take time off, or get sick (unlike Instagram)
The platform attracts users actively looking for solutions - they want your offer
You don’t need to be on camera or go live to get results, you could even do it faceless
And if you're using a smart scheduler, like Tailwind, you can batch your pins in an afternoon and let them post for you while you’re off doing life. No burnout, no pressure.
Who Should Be Using a Pinterest Funnel
If any of these sound like you, it’s time to stop waiting and take action on your Pinterest sales funnel ASAP!
You’ve got a funnel but no traffic
You’re tired of making Instagram your part-time job
You sell digital products, coaching or services
You want to grow without being on camera 24/7 (or at all!)
You dream of passive sales
You’ve got value to share - but no one’s seeing it
Pinterest is your traffic goldmine. It’s where your people are already searching - you need to show up.
Ready to Build Your First Pinterest Sales Funnel?
If you're ready to stop hoping for sales and start designing a funnel that actually performs, come and grab my training, The Pinterest Sales Funnel Masterclass. It’s your fast-track to building a funnel that does the heavy lifting for you.
Want monthly support, strategy and accountability?
My private membership, The Social Search Club, is where we take things to the next level. You’ll get mentorship, masterclasses, and a community of business owners who are growing with search, not stress.